Arming founders and entrepreneurs with the branding tools they need to step into their power and take what’s theirs.

brand strategy

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video

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social media

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photography

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brand identity

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email marketing

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styling

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brand strategy | video | social media | photography | brand identity | email marketing | styling |

embolden (verb):
to give (someone) the courage or confidence to do something or to behave in a certain way.

We are a female-owned and run branding agency supporting mission-driven individuals in building their brand and owning their bold.

Meet the Embolden Founder

Natalie Sinisgalli-Kettavong is an International award-winning photographer and the 2023 Rochester Athena Award Young Professional Winner. She has photographed stars such as Michael Douglas, Michael Keaton, Julia Roberts, Jodie Foster, and has built her team of local creatives at NSP Studio over the past seventeen years. There, she creates empowering portraits of women that change the way they see themselves, and how they show up in the world. Having established a business than instills confidence in women, she desired an avenue to directly increase the amount of money these women could earn. In 2019 she launched Embolden branding agency, at which she arms female professionals, founders and entrepreneurs with the branding tools they need to step into their power and ‘own their bold’. She is currently recording the second season of her podcast Own Your Bold, an interview-based podcast featuring actionable branding and business expertise through candid stories of struggle and triumph.

OUR BRAND OF ATTACK

1.

IDENTITY

Let’s get to the heart of your brand story, clarifying your mission and driving motivators. This work becomes the foundation upon which all of our strategy and asset creation is built.

2.

STRATEGY

This is where we get down to brass tacks and map out exactly how and where your brand shows up and brings value to your ideal audience, including business, email and social media outlets.

3.

ASSETS

We create made-for-you visual assets that bring your brand to life. Photography and video for your website, vertical b-roll for social, canva templates and supporting graphic identity elements.

  • "I was able to scale my business big enough to become my sole source of income. I was climbing metaphorical stairs up floor, after floor, checking off my goals. What I didn’t know though, was that I could have been taking the elevator. For every hurdle I told them I was facing, came a well-thought out, practical, on point solution. I’m in a position now to go full steam ahead in the business I always dreamed of and I truly and literally couldn’t be where I am today without Embolden. Now if you’ll excuse me, I’ll be taking this elevator to the penthouse."

    -Lainey Schmidt | Founder of Fleurish Co.

  • "Branding was a foreign concept to me as a minimally invasive gynecologic surgeon, with little to no training in business or marketing. Embolden helped me develop my vision into a phenomenal brand and to launch my practice and business into one that now attracts patients on a global level."

    -Dr. Smitha Vilasagar, FACOG | Vilasagar Gynecologic Surgery

  • "Like many small business owners, I’m trying to juggle 5000 plates in the air. What started as me thinking I needed just a video to help explain what I do, wound up turning into the brand strategy I didn’t know I truly needed to help elevate my business. Brand is such a beautiful thing, and when done right, transcends the traditional product or service-type business — it builds and secures relationships. Embolden reads your soul and creates what you maybe had in your mind but 10x better. The experience has been so valuable to me and eye-opening at the way I view myself as a business owner, brand, and human. It’s challenged me in ways in which I needed to be challenged and is helping me prioritize how I should be spending my time for the most impact. I'm so happy I decided to work with Natalie on the brand strategy work — I would have never highlighted some of the points she has, and it’s given me more confidence as a business owner."

    Olivia Bethmann | Founder & Owner @ OBF

  • "I attended a workshop Natalie gave at TedX Rochester Women about being bold. By incorporating personal stories, I saw her as a human, not just a speaker in front of a large group. Natalie found a way to make a big message feel personal, it felt like I was talking with her one-on-one. Her big smile and inviting nature was super present throughout the talk, and she made the room feel like they mattered as people."

    -Sydney Bell, DEI Educator and Strategist

  • "I was nervous to entrust my brand to anyone, but they got it right away, met me where I was at, and brought things to my attention I wouldn't have thought of. Working with them was so easy. I am now receiving better, more informed leads, and it’s translating to bookings."

    -Christina Weyrauch | Special Occasion Hair & Makeup

  • "Natalie helped me to see what I couldn't see on my own. She asked me the right questions and gave me room to develop a more powerful vision for my business. From there, she crafted the most incredible assets to reflect and sell that vision. She masterminded a brand that was so aligned with the business I'm daring to build, that the moment I saw it come together, I immediately knew I could never go back to playing small again. No one would ever believe that I played small...not after working with Embolden."

    - Andrea Holland | Founder of Holland Communications

Services

  • The heart of our mission. Let’s get to the core of WHY your brand exists in the first place, who you serve, and what you care about. This work informs all of the other services we offer.

  • Elevate your brand to new heights with our innovative strategies. Discover how best to captivate your audience, manage your customer experience, clearly, consistently, and cohesively.

  • Create a brand that shines brighter than ever with custom-tailored visuals to communicate your brand story to your ideal audience. Marketing materials, photo, video, audio, your content is our business.

  • A clear roadmap helping you control your sales funnel, streamline content and align your entire digital presence with your values and goals.

  • Horizontal and vertical video capture for all your visual needs, including but not limited to: website home page, sales pages, thank you pages, social media, online courses, speaking events, and more.

  • Our founder’s first love (and business) is a bad-ass photography studio that we have the pleasure of partnering with. Brand photography, headshots, team shots, product photography, and training courses.

  • Feeling stressed out every day when you’re trying (or not trying) to post something to social? There is a better way my friends… let us help you come up with a plan of attack for this beast.

  • Simple, template-based Squarespace sites fully customized to fit your unique brand and goals, that will serve as a “digital home” for your brand.

Our clients have been featured in:

Own Your Bold is an interview-based podcast that features female entrepreneurs and leaders in industry. Season 1 is complete (episodes 1-21), we are currently recording season 2 (launch Q1 2024).

“Branding is the battlefield where yes or no happens for your audience.”

— Natalie Sinisgalli-Kettavong, Embolden’s Founder

Check us out on the ‘gram…

Welcome to the Haven Experience 🌿💆‍♀️✂️ We’ve loved watching the @rochavensalon team + space evolve over the years and we’re so excited for their newest offering: the Sauna at Haven Salon. We’ve been working with Samantha sin
Taylor knows the vibes 📱💅 Are you going with the flow when it comes to your brand strategy? It’s okay, we won’t tell 🤫 Have you daydreamed of having an aesthetic + (more importantly) effective social media feed that provides value to